ABOUT EPOCH FAILURE
Camden, NJ is one of the most violent and poor cities in the US. Drug-ridden, mean streets will more often than not, shove a young man in the wrong direction. Strength of will and character led EPOCH FAILURE singer, Billy Joe Marrero (aka “Billy The Kidd”) to pursue not what was expedient (drugs and gangs) but what his heart most desired, a career in music.
In 2007, ABC’s 20/20 came to Camden to profile families living in extreme poverty. Marrero, his father and 4 brothers lived in a house without heat or power and were one of the families followed for the piece. Billy was selected by the show’s producers for more in-depth coverage, with them following him for nearly a year. The response to the Marreros’ plight was so overwhelming that they were given the opportunity for a home renovation by EXTREME MAKEOVER: HOME EDITION. As host, Ty Pennington noted when Billy Joe saw his room, complete with home studio equipment, “(He’s) got everything (he) needs to record (his) first platinum album. There’s greatness in Billy Joe that you can see, and sometimes all you need to give kids like that is a few of the tools they need to really get them to their dreams.”
Another young man committed to a brighter future is rapper Nick Young (aka ‘Nickey Knoxx’). He was born in Brooklyn, raised in South Carolina, then bounced around the east coast, landing in Trenton, NJ. Nick has been grinding on the NJ Hip Hop scene since his early teens. Once of legal age, he enlisted in the Army as a way to get a college education and open up more options for his future. Nick attended West Virginia University and now, in addition to penning brilliant lyrics and rocking crowds, he serves full time in the New Jersey Army National Guard as a photographer and broadcast journalist.
EPOCH FAILURE’S 5-song debut EP was mixed and co-produced by Grammy-nominated producer Billy Hume (Lil’ Jon, Ying Yang Twins, Pitbull). Their first single, “Champion”, remains a breakout sync track in the sports world. Most recently, it was played during the post-game celebration of SUPER BOWL LI at NRG Stadium in Houston, and it appeared in the new Fox Network prime time series, PITCH. “Champion” was also the NFL Network’s official theme song for their “Inside Training Camp” series. Fox Sports used the track for a multi-week promo campaign, as did ESPN for the NCAA College World Series and NCAA Men’s Lacrosse tournament. NBC Sports recently used the song for a NASCAR championship promo. WWE selected “Champion” as the official theme song for their coveted Superstar of the Year Slammy Award. Across the globe, Australian company, Swisse featured “Champion” in their national TV campaign as well.
As Bon Jovi’s SLIPPERY WHEN WET celebrated its 30th Anniversary, EPOCH FAILURE decided to put their own unique spin on the album’s best known, smash hit “Livin’ On A Prayer”. They made a lyric video to spotlight their adaptation of the track’s verses and uploaded it to YouTube. Their video was discovered online by Matt Bongiovi, who then sent it to his brother, Jon Bon Jovi.
The video was quickly posted on BonJovi.com and the band’s Twitter and Facebook – an endorsement from Bon Jovi to be sure. Legendary co-writer Desmond Child also shared the video across his social networks, and forwarded it to co-writer Richie Sambora. In a joint statement of praise, Jon Bon Jovi and Desmond Child have said, “The powerful new version of ‘Livin’ On A Prayer’ by EPOCH FAILURE retells the intimate story of Tommy and Gina, set in an urgent urban landscape. It captures the song’s timeless message, lifting the banner of hope and faith for a whole new generation of working class heroes. EPOCH FAILURE is a winner.” After hearing the new interpretation, Sambora added, “I love it… Killer!” In March, 2016, their reinvention of this classic anthem reached the Top 10 on Spotify’s Viral 50 USA, which highlights the most shared and trending tracks in the country.
Epoch Failure’s new “Warrior’s Hymn” EP is set for release in May, 2017. The big hooks and commercial sensibilities remain, but this sophomore effort surpasses their 2015 debut in both emotional intensity and lyrical maturity. This is a collection of street anthems celebrating the bold, the broken and the believers. In much the same spirit as Epoch Failure’s “Champion” single, this upcoming EP is similarly built on a foundation of heart and grit that’s derived from the firsthand struggles these two Jersey natives have endured and overcome. As such, this is more than just an EP. It’s a personal sonic portrait. Real. Genuine. Truly epic.
When asked to describe the group, singer Billy Joe sums it up nicely, “Epoch Failure is the voice of everyone who has fallen or stumbled, but still had the heart to stand up again and climb back into the ring. It’s about accepting our failures and turning a negative into a positive. You fight through the struggles and come out the other side better, wiser, and stronger as a result. And then, of course, always raise a glass or two to celebrate.”
Billy Joe Marrero aka Billy The Kidd
Nick Young aka Nickey Knoxx
Urban Pop / Pop
North Star Media
Band / Press / Booking
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